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Based on our research, business development is based on effective strategy at 3 different levels:

RELATIONSHIP STRATEGY - Planning to focus on the 1/2 a dozen relationships that make 80% of the difference in creating client value and winning more faster.

DEAL STRATEGY - Planning to Identify, Clarify, and Influence the client's value drivers. You can't drive value unless you know your client's value drivers.

MEETING STRATEGY - Planning to execute meetings that are all meat and no fat that drive value to advance the sale. Well-run. Well-done. Meetings!

In summary, the Sales Operating System is based on effective strategy at all 3 levels. Get Smarter now!

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