Based on our research, business development is based on effective strategy at 3 different levels:
RELATIONSHIP STRATEGY - Planning to focus on the 1/2 a dozen relationships that make 80% of the difference in creating client value and winning more faster.
DEAL STRATEGY - Planning to Identify, Clarify, and Influence the client's value drivers. You can't drive value unless you know your client's value drivers.
MEETING STRATEGY - Planning to execute meetings that are all meat and no fat that drive value to advance the sale. Well-run. Well-done. Meetings!
In summary, the Sales Operating System is based on effective strategy at all 3 levels. Get Smarter now!